Welcome to

2025

Hyatt Regency

Grand Reserve Puerto Rico

endless PRadise at the foothills of El Yunque

a new year of:

GOALS & STORYTELLING

The Ultimate Family Destination

Hyatt Regency Grand Reserve Puerto Rico is a beautiful property, isolated on our very special peninsula, creating a destination that is perfectly geared to host the ultimate family vacation for the whole family. We aren’t uber-luxury and we aren’t budget. We are the unmatched upscale escape for kids, parents and grandparents who want to getaway to paradise and do nothing. Afterall, it means everything.

other big ideas :

Diversity   -   Programming   -   Groups & Weddings

A Resort within a Resort: Villas en La Reserva

Creating awareness around Villas en La Reserva has been a major focus for our media outreach since the rooms’ completion and launch in 2023. Now that this “resort within a resort” is fully conceptualized and getting a brand refresh in addition to its own landing page, we want to amplify this story line and really showcase it via the media as its own entity.tity.

A Spotlight on Puerto Rico

Towards the end of 2024, we saw Puerto Rico have a huge media moment following some nasty name-calling that rallied the world behind the island and highlighted Boricua pride across the news and socials. Hyatt Regency Grand Reserve Puerto Rico goes out of its way to share this unwavering pride for our unique traditions and culture with its guests every day, immersing travelers in the beauty of the one and only Isla del Encanto. We plan to continue to make this storytelling a cornerstone of our media strategy.

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“Trends capture snapshots of the moment while illuminating what the future of tourism will look like. This also means that trends prepare the tourism industry with the information it needs to respond in an intentional and beneficial way.”

Lemongrass

2025’s Top Travel Trends

  • The Trend: Pickleball has done for tennis what snowboarding did for skiing. Often referred to in trend reports as “Holding Court”, racket sports are now travel inspiration, while also aligning with the wellness trend as active and social travel play into both physical and mental health.

    SOURCE: Priceline

    IMPLEMENTATION: Racket Riot in Rio Grande and Paddle Pairings Year Round

  • The Trend: Travelers are no longer hitting the road with simply plane or train tickets on download. From global athletic and sporting tournaments to music concerts, event tourism is on the rise. By 2032 music tourism is projected to reach 13.8 billion, a drop in the bucket when you consider that sports tourism -a segment outpacing all other forms of travel- will reach 1.33 trillion by the same year. T+L calls sports and music tourism, the “dynamic duo.” Travelers ages 25-34 are the most active in this growing category, but this spans multiple generations.

    Capitalizing on festivals and sporting events with pre and post-activations, tickets, watch parties and special access can drive media attention and traffic.

    SOURCE: Travel + Leisure

    IMPLEMENTATION: Puerto Rico Open

  • The Trend: This powerful community of active travelers represents $100 billion in spending power and seeks out travel to destinations that prioritize inclusivity while taking into account four core considerations: culture-driven, comfortable, curated and communal. Popular with this demographic is group travel, particularly with family, as shared experiences and connectivity is an important value. Supporting Black-owned businesses during travels, as well as safety, are important details, so much so that Black travelers are 40 percent more likely than the general population to weigh safety concerns when selecting a destination. According to the study, this heightened focus on safety often leads to a preference for urban destinations, as opposed to rural or outdoor areas, particularly in the American South and West.

    SOURCE: Black Travel Alliance, CNN, Travel + Leisure and more

    IMPLEMENTATION: Black Travel Alliance Partnership - Isla del Encanto for All

  • The Trend: Looking for more meaningful and personal connection, this generation will harness travel as a social icebreaker. Look for GenZ to be “Flocking” to spots that allow them to meet new people through communal spaces and in person activities, often seeking vacation romance as well.

    SOURCE: Priceline

    IMPLEMENTATION: Paddle Pairings

  • The Trend: Spontaneous travel is more than just a trend; it’s a lifestyle shift. The desire for unplanned adventures has reshaped the hospitality industry as the freedom to travel spontaneously allows guests to embrace the unexpected and discover new adventures. As a result, part of this trend does have some roots in securing lower pricing, yet spontaneity is not just about great deals. With so many aspects of life structured and scheduled, travel is one area that leaves room for flexibility. Also known as “F**k-It Lists” – these are spontaneous, fun, and liberating adventures that prioritize living in the moment. With this, we’ve seen an uptick in eleventh-hour bookings, one-way tickets, and other opportunities that nudge open the door of curiosity.

    SOURCE: Lemongrass & Virtuoso

    IMPLEMENTATION: Clear skies and cheap flights to Puerto Rico

  • The Trend: Travelers leaning into this trend are seeking off-the-beaten-path destinations with a view towards supporting lesser-known spots, and are also keenly aware of the long-term economic importance of tourism to impacted communities while still having respectful and intentional experiences. This also puts less strain on traditional, mainstream escapes. In 2024 this was widely positioned as “dupe destinations,” and chronicled in “go here, instead of here” round-ups and features. A subtle offshoot of sustainable tourism, this trend answers a trifecta of desires, including the interest in seeking out more authentic experiences. 2025 will see media reporting in the form of round-ups, lists on alternate travel locations, and consumers replacing “see all, do all” itineraries for slower, more thoughtful trips. We’ll still stop in the big city, but seek out the lesser-known as we look to be travelers, not tourists.

    SOURCE: Various

    IMPLEMENTATION: San Juan’s Detour Destination - Rio Grande

  • The Trend: Culinary experiences are helping us connect with a destination, so much so that it continues to reign supreme year-over-year as one of the top reasons for travel. Moving into 2025, this should be a main focus for tourism as it is the simplest way to find common ground and is an incredibly powerful way to understand a culture through cuisine.

    While a lot of eyes are on Michelin Star chefs opening fine dining concepts at hotels and resorts, a big focus is also on local culinary leaders who embody traditional cuisine or are innovating it! Media are also focusing on food fests that are concentrating that talent in one place.

    SOURCE: Various

    IMPLEMENTATION: Puerto Rican Food Truck Fest

  • The Trend: The American male traveler is seeking opportunities to rest, rejuvenate, manage stress, and pursue mental health benefits. 2025 will see an increase in introspective guys trips, rooted in well-being and self-development. According to Booking.com, nearly half (46%) of Americans confirmed that they would encourage one of the men in their life to go on a mens-only trip, jumping to 69% for Gen Z and 65% for millennials.

    SOURCE: TravelPulse

    IMPLEMENTATION: New age guys getaway